Tag: marketing

Gullibility and Foolishness: On Video Game Hype

This post was previously titled “Gully Bell and the Infinite Foolishness,” which was my attempt at playing with the title of that Smashing Pumpkins album. Anyway, this isn’t about somber moods though, but more on a mix of grief and consternation that comes with the release of a Triple-A game, especially one that has so much hype behind it. It gets so much praise and wanton desire even before it’s released, but then becomes a letdown once it’s out and people start acting as if family members died. It’s a puzzling bit of human behavior in regards to consumerism. (more…)